TRUE - TrueCar shores up top leadership with new roles

TrueCar ( NASDAQ: TRUE ) has shuffled its C-suite in a number of top leadership moves in order to stay "focused on introducing innovation that can be quickly scaled in the marketplace, delivering value to our dealers and consumers," CEO/President Mike Darrow said.

The company's chief operating officer and chief financial officer, Jantoon Reigersman, will now be dedicated to the chief operating officer role. Teresa Luong, formerly senior VP of Finance, will be the chief financial officer.

Reigersman joined TrueCar in 2021 as CFO, and was appointed to the dual role in February 2022.

Elsewhere, Beth Mach (chief consumer officer since October 2020) will become chief communications officer. And Jay Ku has been hired to serve as chief commerce officer, a newly created role to focus on improving traffic conversion through consumer traffic, customer acquisition, marketing campaigns, channel diversification, and user segmentation.

"Our priority continues to be aligning our business and financial strategies to help us achieve our growth and profitability targets as well as our business objectives of rebuilding our core business, expanding TrueCar+, engaging in the supply side of the used car market and improving traffic conversion," Darrow said.

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