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When we covered Trupanion (TRUP) a couple weeks ago, we circled around how different Trupanion is or isn't. Is it different than other insurers because of its software approach or the story it tells, or is it just a humdrum insurer? Is pet insurance different because it's discretionary and tied to creatures - our pets - that we can't spend enough on, or will that industry resemble others over time? And is it