FOXA - Tubi's Just Getting Started. Should You Buy Fox Stock Now?
In retrospect, Fox 's (NASDAQ: FOX) (NASDAQ: FOXA) early 2020 acquisition of streaming platform Tubi was a genius move. Not only did the COVID-19 pandemic leave millions of people scrambling to find at-home entertainment, but it also forced consumers to start thinking about how much they're spending on streaming services. In that Tubi is completely free to watch (because its programming is sponsored by advertisers) it has been a popular, budget-friendly addition to a growing number of premium streaming options. As of the end of last year more than 64 million people use Tubi at least once per month, up from 51 million viewers a year earlier.
What's most compelling to would-be investors, however, is what has not happened yet. Within a matter of years, Tubi could be a major profit center for Fox. That's more than a little bullish for the stock.
Since Netflix launched the streaming industry as we know it back in 2007 the business has largely been a premium, ad-free alternative to commercial-laden cable programming. Ad-supported video-on-demand (or AVOD) has remained on the fringe since Tubi and Paramount 's Pluto TV both debuted in 2014.
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Tubi's Just Getting Started. Should You Buy Fox Stock Now?