TRWH - Twin River strikes deal with Caesars to use Bally's brand name

Twin River Worldwide Holdings (TRWH) announces that it has purchased the iconic Bally's brand previously owned by Caesars Entertainment (CZR).The acquisition will allow Twin River to maintain the Bally's name for the Atlantic City property that it has agreed to purchase from Caesars Entertainment and enables the company to rebrand virtually all of its portfolio properties under the Bally's name and logo.As part of the deal, Twin River has agreed to provide Caesars a perpetual license to use the Bally's brand at its existing Bally's Las Vegas Hotel & Casino property.Financial terms of the arrangement were not disclosed.Source: Press ReleaseSee how TRWH and CZR compare to the rest of the casino sector.

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Twin River strikes deal with Caesars to use Bally's brand name