NLSN - Twitter Variety team up on trending TV rankings

Twitter (TWTR +2.4%) and entertainment trade publication Variety are making a small move into TV measurement (and the relative greenfield of streaming popularity measurement) with a team-up on trending TV rankings. The two will produce a chart rating the TV shows garnering the most tweets, across network TV and streaming shows. That will result in three charts powered by Twitter, showing the top 10 programs discussed on the social platform, analyzing day-to-day moves of the top three shows, and offering a heat map indicating geographic interest. Notably, the Advertising Week announcement adds that brands will be able to align with the content on Variety.com and Twitter through "innovative ad units and pre-roll." "Twitter is also an excellent discovery tool to learn what is buzzy in TV," Variety CMO Dea Lawrence says. "Sleeper hits like Tiger King and Squid Game have traction on Twitter first, and that’s one of the first

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Twitter, Variety team up on trending TV rankings