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TM - U.S. Pickup Truck Market Up An Amazing 2% In Q1 Surprisingly
Toyota Motor Corporation
NOTE: A version of this article was first published on or about April 3, 2020, on my Seeking Alpha Marketplace site.
Talking about traditional market share shifts in any vehicle segment seems so quaint in the context of the current circumstance, but we have to do it. The pickup truck segment in the U.S., just like all the other new light vehicle segments, was doing quite okay through the middle of March 2020.
Then, the whole thing came to a grinding halt, with a large percentage of dealerships effectively shutting down most or all of