FB - U.S. Teens Still Love Snapchat More Than TikTok and Instagram
American teens still love Snap 's (NYSE: SNAP) Snapchat more than ByteDance 's TikTok and Facebook 's (NASDAQ: FB) Instagram, according to Piper Sandler 's (NYSE: PIPR) latest "Taking Stock with Teens" survey, which polled 9,800 U.S. teens regarding their favorite brands.
Of the respondents, 34% ranked Snapchat as their favorite social media platform. TikTok also notably surpassed Instagram and claimed second place with a 29% share, while 25% of teens still favored Instagram. Snapchat's popularity with teens isn't surprising, but Piper's latest findings counter the bearish notion that TikTok and Instagram will throttle its long-term growth.
Image source: Getty Images.
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U.S. Teens Still Love Snapchat More Than TikTok and Instagram