UAA - Under Armour gains after Pivotal Research turns bullish amid shifting backdrop
Pivotal Research is the latest firm to turn positive on Under Armour ([[UA]], [[UAA]]) with an upgrade to Buy from Hold. The firm sees UA emerging from the pandemic in a stronger position than before it. "First, COVID has elevated athletic demand, which is a rising tide for UAA. Second, COVID has accelerated ecommerce adoption, which favors apparel/footwear vendors in general. Third, we believe the competitive landscape is less ominous today than before COVID." Shares of Under Armour are up 1.34% premarket to $15.08. It has been a slow Wall Street ratings thaw on Under Armour over the last few months.
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Under Armour gains after Pivotal Research turns bullish amid shifting backdrop