UAA - Under Armour sells MyFitnessPal platform

Under Armour ([[UAA]], [[UA]]) strikes a deal to sell the MyFitnessPal platform to Francisco Partners in a deal valued at $435M. "As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer," says Under Armour CEO Patrik Frisk.The company says the deal reduces the complexity of its consumer's brand journey by empowering sharper alignment with long-term digital strategy. The transaction is expected to close in Q4. UAA +5.37% premarket to $14.53 after strong Q3 results.Source: Press Release

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Under Armour sells MyFitnessPal platform