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Under Armour recently reported a disastrous quarter and guidance that sent the stock crashing to 52-week lows. I can't say that I am surprised, as this is a stock that I've been negative on since 2016.
In August 2016, Under Armour stock was trading around $40 per share when I penned the article titled The Race Under Armour Will Lose. The article highlights that despite all the positive results Under Armour achieved, its brand image was weak in a diverse state like California and was going to be chewed up and spit out in