U - Unity Bets AI Can Transform Video Game Industry
2023-06-29 07:10:00 ET
Unity 's (NYSE: U) game development platform is one of the most popular for good reason. The company's suite of creation tools aims to make life easy for artists, designers, and developers. Outside of video games, Unity's platform is used in aerospace, film, medical, manufacturing, and other industries where real-time 3D content needs to be created.
While Unity's software provides the means to create world-class, triple-A video games, the process is still a years-long slog. A modern video game, with enormous worlds and high-fidelity graphics, requires an army of artists and designers to create those worlds and everything in them.
Unity sees artificial intelligence (AI) as a game changer for the video game industry. Not only can AI be infused with games to create more believable characters and experiences, but it can also be used by artists to greatly accelerate the process of making video games.
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Unity Bets AI Can Transform Video Game Industry