BIGC - Unity Software's IPO Just Took a Bizarre Twist
The upcoming week is a hectic one for initial public offerings (IPO), with headliners Snowflake and JFrog preparing for their public debuts. An IPO is normally something of a straightforward affair, at least in terms of the process. Unity Software wants to break the mold.
A company will typically hire financial advisors and investment bankers to handle the details of the stock offering, while senior executives of the company put on the roadshow, a series of presentations designed to showcase the company, its financial position, and the market opportunity it's chasing. At least that's how it's supposed to work.
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