ADBE - Upland Software Acquires Kapost For Sales And Marketing Tech
Quick Take
Upland Software (UPLD) announced it has acquired Kapost for up to $50 million.
Kapost operates as a sales- and marketing-oriented, cloud-based content operations platform provider.
UPLD acquired Kapost as part of a larger acquisitive approach to building out its sales enablement and customer experience suites.
Target Company
Boulder, Colorado-based Kapost was founded in 2010 to help enterprises more efficiently orchestrate all stages of content planning, production, and distribution as well as pinpoint hidden gaps in content strategy, track content performance, and measure return on investment.
Management is headed by Co-Founder and