USER - UserTesting: Disrupting The Customer Experience Industry

• UserTesting operates a software-as-a-service platform that enables enterprises to learn about people's experiences with its products, designs, apps, processes or brands.
• The company adds to the industry by offering a platform that allows companies to hear and see their users.
• This allows answering the question of how customers really feel, something that the industry doesn't seem to primarily offer yet.
• Historical revenue is great and I expect it to continue, with thanks to catalysts such as international expansion and setting up a resellers program.
• The discount compared to its industry combined with a strong business model leads me to believe that UserTesting is undervalued.

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