FLWS - Valentine's Day by the Numbers

While the gift-giving season may be in full bloom between Thanksgiving and Christmas, gifts of the blooming variety are most often given on Mother’s Day and Valentines'. In the category of flower purchases, historically, more orders are taken for Mother’s Day, but people spend more per order on Valentines. According to information from 1 800-FLOWERS.com Inc., Valentine’s Day represents 10% of its revenue from consumer floral during the year. In total last year, they had annual flower sales of approximately $500 million, so roughly $50 million in floral transactions are expected to occur during each second week in February. This represents a third of revenue from their floral sales during the quarter. The majority of revenue for the quarter falls in the category of “everyday occasions.”Using trends from prior years, the median gift-giver will be spending, on average, $196. This amount is for the full gamit of possible gifts. Greeting cards are staples for almost all consumers. Additionally, an evening out, candy, and jewelry are popular Valentine’s gifts and activities. It’s expected that 20% of celebrants will be giving jewelry to their Valentine on the 14thRead More >>