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VersaBank (VRRKF) (VB.TO) is a Canadian bank + fintech company providing great value to its customers yet has almost no brand awareness. As a result, shares are trading at a huge discount (30% below book value) but has gone almost nowhere over the past year. After some digging, the author has found VB to be the most efficiently operated bank out of ALL Canadian banks. Yet, the lack of any traction in terms of sales and marketing poses one the most severe investment risks in the ENTIRE Canadian banking sector. For some relief, there