VIAC - ViacomCBS and NENT Group in pact for Pluto TV's launch in the Nordics

ViacomCBS Networks International (VCNI), a division of ViacomCBS (NASDAQ:VIAC) and Nordic Entertainment Group (NENT Group) has signed a ground-breaking partnership for a new Pluto TV service across Sweden, Denmark and Norway in 2022. The service combines ViacomCBS' world-leading free ad-supported streaming TV (FAST) service with the biggest pan-Nordic AVOD platform Viafree. "Continuing to expand Pluto TV as the world-leading free ad-supported streaming TV service is a critical element of our streaming strategy, and we are delighted to partner with NENT Group to create this new and expanded version of Pluto TV. The combination of our global content pipeline and Pluto TV's best-in-class tech global platform, with NENT Group's ad sales scale and powerful local Viafree content, will position Pluto TV as the leading player in the growing FAST/AVOD space," said Raffaele Annecchino, President and CEO of VCNI. "Overall, this transformational partnership will boost Pluto TV's growth internationally, and we expect to replicate this strategic

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ViacomCBS and NENT Group in pact for Pluto TV's launch in the Nordics