VIACA - ViacomCBS jumps again as Citi deems it 'dangerous to be bearish'

ViacomCBS is making another strong move higher today, setting up for its 12th straight gains ([[VIAC]] +10.2%, [[VIACA]] +9.6%). That comes despite the fact that the stock is trading ex-dividend today. (The stock doesn't have a tremendous yield, however, coming in about 1.11% currently.) And Citi says today that despite the run it's on - [[VIAC]] is up 132% YTD and has jumped 336% over the past 12 months - it's "dangerous to be bearish." Analyst Jason Bazinet points to various attributes of the run, including the fact that about 20% of the float is short, presumably from those danger-loving bears. But he also notes changes in valuation approaches. With the Paramount Plus business front and center, Bazinet sees the potential for the company to break out streaming losses, which would allow for more sum-of-the-parts valuations (which he sees as bullish). And the recent rally has probably been driven in

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ViacomCBS jumps again, as Citi deems it 'dangerous to be bearish'