VIAC - ViacomCBS rebranding company as Paramount Global

ViacomCBS (VIAC, VIACA) is rebranding the company to Paramount Global - a doubling down on its content strategy and streaming focus going forward. That comes as part of its earnings call (currently ongoing). The company will pursue new ticker symbols: PARA for its Class B shares, and PARAA for its Class A shares. The name change brings a notable end to two names that have been intertwined for decades: Viacom once owned CBS before those companies split, and later re-merged as ViacomCBS. The company just reported earnings where it missed on profitability measures despite beating expectations with a double-digit revenue gain.

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ViacomCBS rebranding company as Paramount Global