VIACA - ViacomCBS rises with Barrington latest to get bullish on prospects

ViacomCBS ([[VIAC]] +0.7%, [[VIACA]] +0.5%) is higher today after yet another firm has upgraded shares in the new valuation world of the company's post-Archegos collapse. After hitting a 52-week high of $101.97 in March, shares have fallen to $39.65 today. But an upgrade to Outperform by Barrington Research, from Market Perform, means nearly a dozen analysts have upgraded the stock since its late-March tumble. The company's streaming efforts with Paramount Plus and Showtime offer a "compelling" collection of products, while its recent capital raise gives the company flexibility to make that push into subscription VOD and ad-supported VOD, Barrington says. The firm has a $50 price target now implying 26% upside.

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ViacomCBS rises with Barrington latest to get bullish on prospects