DSP - Viant collaborates with Mediaocean

Viant Technology (NASDAQ:DSP) has integrated with Mediaocean, a leading global omnichannel advertising platform, delivering a transparent end-to-end media planning and buying solution for marketers and media agencies. The collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey. "Our latest integration with Mediaocean will offer Viant customers an enhanced level of transparency within our platform, from planning to purchase, through reconciliation," said Tom Wolfe, SVP, Business Development, Viant.

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Viant collaborates with Mediaocean