DSP - Viant Technology MediaMath said in merger talks - report
2023-06-07 10:05:21 ET
- Advertising tech firms Viant Technology ( NASDAQ: DSP ) and MediaMath have held talks in recent weeks about a potential merger. Viant rose 1.6%.
- The outcome of the talks may include Viant ( DSP ) acquiring MediaMath, according to a Digiday report. The exact details of the proposals are unclear.
- A transaction could happen within weeks, according to the report, which cited an unidentified source.
- Business Insider reported in late April that MediaMath hired investment bank Houlihan Lokey to explore its strategic options. MediaMath has been exploring a sale since 2020.
- Viant Technology ( DSP ) is scheduled to present at the BofA Global Technology Conference in San Francisco on Wednesday.
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Viant Technology, MediaMath said in merger talks - report