VPRB - VPR Brands Triumphs Again in PTAB Ruling Upholding Key Electronic Cigarette Patent

The Company's Robust Patent and Trademark Portfolio and Innovation in Vaping Technologies Make it a Key Player in Product Development for Vaping Technologies, Catering to Both Nicotine and Cannabis Markets

FORT LAUDERDALE, FL - (NewMediaWire) - January 30, 2024 - VPR Brands, LP (OTC: VPRB): VPRBrands, a leader in the vaping technology industry, is proud to announce asignificant legal victory with the Patent Trial and Appeal Board (PTAB) of theUnited States Patent and Trademark Office upholding the validity of its pivotalelectronic cigarette patent. This decision, rendered on January 27, 2024, comesin response to an inter partes review (IPR) challenge filed by iMiracle, marking the second successful defense of the company's innovative patent.

Thecontested patent, US Patent number 8,205,622 B2, originally filed in 2009,encompasses fundamental technology in electronic cigarettes. This includes theuse of an electric airflow sensor, specifically a sensor comprised of adiaphragm microphone, a critical component in most auto-draw, buttonlesse-cigarettes, pod devices, and vaporizers. The PTAB's recent decision deniediMiracle's attempt to invalidate claims 13 through 18 of the '622 patent,affirming the originality and legitimacy of VPR Brands' innovation.

“This monumental win at the PTAB not onlyvalidates our technological innovations but also fortifies our market position,” said Kevin Frija, CEO of VPR Brands. “We remain dedicated to defending ourintellectual property rights and continuing our role as a leader in vapingtechnology.”

Thisvictory enables VPR Brands to continue its infringement litigation, furtherprotecting its innovative technology. Represented by SRIPLAW,P.A.,the company is actively engaged in legal proceedings to enforce its patentrights and has initiated actions against leading companies employing Auto DrawTechnology.

Thevaping market in USA, currently valued at over $10 billion, excluding cannabisand CBD devices, is a rapidly expanding industry in which VPR Brands' patentpositions the company favorably, especially with the widespread adoption ofauto-draw technology.

Inaddition to its legal victories, VPR Brands has negotiated several settlements,demonstrating both its legal acumen and willingness to collaborate for industryadvancement. The company's robust patent and trademark portfolio and innovationin vaping technologies make it a key player in product development for vapingtechnologies, catering to both nicotine and cannabis markets.

About VPR Brands, LP: VPR Brands is at the forefront oftechnology innovation in the vaping industry. With a robust patent portfolio,including the pivotal US Patent 8,205,622 for atomization-related products, VPRBrands is a key player in product development for vaping technologies. Itsrange spans e-liquids, vaporizers, and electronic cigarettes, catering to bothnicotine and cannabis markets. For more information about VPR Brands, pleasevisit www.vprbrands.com.

Forward-looking statements: This release contains forward-lookingstatements reflecting the company's plans, expectations, and intentions,discussed in the company's Securities and Exchange Commission filings. Thesestatements are subject to risks and uncertainties, and actual results maydiffer materially. Readers are advised not to rely solely on forward-lookingstatements, which are current as of the date made. The company disclaims anyobligation to update these forward-looking statements to reflect future eventsor developments.