VSBY:CC - VSBLTY and Joint Venture Partner Winkel Media Announce Record Third Quarter Media Sales
(TheNewswire)
PHILADELPHIA, PA. - TheNewswire- October 6 , 2023 — VSBLTY Groupe Technologies Corp. (the “ Company ” or “ VSBLTY ” ) (OTC:VSBGF) (CSE:VSBY)(Frankfurt:5VS), a leading AI software provider of security and retailanalytics technology, is pleased to announce that it ’ s joint venture partnership withWinkel Media has delivered a record quarter in media sales. Thecompany has recently begun to sign recurring monthly agreements withmajor local brands including Coca Cola, PepsiCo,Bimbo, Nestle and Unilever that will result inhigher monthly fill rates based on the total available inventoryacross the four-country network. The company posted nearly a quartermillion-dollar month in September and expects to continue settingrecord sales in Q4.
“ This achievement affirms ourdecision to pause additional installations while we allow media salesto catch up and deliver a higher ROI to the initial 2,000 screens thathave been deployed in the market. The company ’ s strategy to partner with dominant, Out of Home mediapartners in each region has also proven to be an accelerator forsales, as their large-scale sales teams are able to penetrateadvertisers and ad agencies faster than the Winkel team canalone ” , stated Rodrigo Velasco, CEO of WinkelMedia.
This is the strategy that VSBLTY and its partners aredeploying in expansion markets including Brazil, the Middle East, andthe U.S. “ Havingstrategic partners in each region where we are building retail medianetworks with our partners strengthens VSBLTY ’ s position not only as a world leading innovative softwarecompany, but as a leading-edge digital media company aswell, ” commented VSBLTY Co-founder & CEOJay Hutton. “ Our mediaoffering is unlike any other traditional “ Out of Home ” awareness product. We can not only confirm media impressions,and time viewing the screen, but we can report, who, when, where andfor how long, using our anonymous customer analytics software.
Media companies, advertisers, and retailers are justbeginning to understand the power of digital “ In Store Media Networks ” that are expected to outpace traditional radio, TV andInternet media spend. The double digit results advertisers areseeing are impressive especially in small Latin American neighborhoodbodegas where impulse sales at checkout are easily influenced by adsseen right on the screen as they are checking out.
About Winkel Media (http://Winkel-Media.com)
Winkel Media is an in-store media technology companythat is a joint venture of VSBLTY, its Latin American partnerRetailigent Media and Anheuser-Busch InBev. The technology companydeveloped the first retail DOOH network in Latin America. Winkel hasthe most advanced facial detection technology on the market,integrating machine learning through cameras and digital displays toanonymously determine demographics of customers visiting the store,including age and gender, and how long they view advertising. The firmalso generates data dashboard reports with custom KPI’s that deliverunique insights to strengthen the commercial strategy ofbrands.
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AboutVSBLTY ( http://vsblty.net/ )
Headquartered in Philadelphia, VSBLTY(OTCQB: VSBGF) (CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF)( “ VSBLTY ”) is the world leader in Artificial Intelligence and realtime interpretation of what a CCTV camera sees. By utilizing facialrecognition, age, genders, and other matrixes, VSBLTY’s proprietarytechnology can effectively enhance retail brand awareness throughcustomized ads on aisle displays or point of sale in real timetailored to the current customer’s demographic. This technology hasproven to increase brand sales. The firm is also recognized for itsleadership role in the growing “Store as a Medium” movement thatenables brands to reach customers when and where buying decisions arebeing made while producing a new revenue stream forretailers.
VSBLTY, using its proprietary AIsoftware, has also developed a range of security products that includenot only facial recognition but weapon recognition as well utilizingmodern CCTV cameras. VSBLTY has the capability to create a proactivesecurity system rather than a reactive security system, providing theearly warning of threats
that can save lives.
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