VSBY:CC - VSBLTY Announces Record Fourth Quarter for Programmatic Sales in Winkel's Retail Media Network in Latam
(TheNewswire)
PHILADELPHIA, PA. - TheNewswire- January 1 8 , 2024 — VSBLTY Groupe Technologies Corp. (the“Company” or “VSBLTY”) (OTC:VSBGF) (CSE:VSBY) (Frankfurt:5VS),a leading AI software provider of security and retail analyticstechnology, is pleased to announce Winkel Media has closed a recordquarter in programmatic media sales posting an 85% increase in salesfrom October thru December 2023 vs any of the previous quarters in2023.
“We are extremely excited to see our programmatic media sales, amongtop tier consumer brands grow so significantly during the last quarterof 2023. The largest portion of the network, concentrated in mainmarkets across Mexico are delivering meaningful levels of consumerimpressions in-store, where customers are motivated to make an impulsepurchase when they see video messages on screens at check out”explained Diego Sanchez, Chief Revenue Officer for Winkel. Ouradvanced computer vision data analytics, while anonymous to protectconsumer privacy, are able to help brands target storesdemographically and geographically and can measure how long customersare watching their ads on the screen.”
Jay Hutton, CEO of VSBLTY commented “We are not surprised to see theuptick in sales as the network has reached critical mass andrepeatedly proven its ability to deliver double digit sales lift.Brands are also increasing their investments in in-store media as theyrealize the added value of our computer vision analytics that allow usto provide insights about their target audiences and measure customerengagement at the point of sale, in real time. For VSBLTY thissuccess underscores the investment decision made 2+ years ago when theWinkel Media Joint Venture was originally formed. Retail MediaNetworks are gaining traction in the U.S. and other major globalmarkets. Beyond our recent acquisition of Shelf Nine to grow medianetworks in the US, we recently have begun installation of in-storescreens in the largest supermarket chain in the Middle East. TheWinkel model provides a template that we can emulate in new networksto ensure immediate revenue growth”
On Behalf of the Board of VSBLTYGroupe Technologies Corp.
"Jay Hutton”
CEO & Director
Investor Relations
Harbor Access
Jonathan Paterson, 475-477-9401
Jonathan.Paterson@Harbor-Access.com
Graham Farrell, +1-416-842-9003
Graham.Farrell@Harbor -Access.com
CONTACT: Linda Rosanio,609-472-0877
AboutVSBLTY ( http://vsblty.net/ )
Headquartered in Philadelphia, VSBLTY (OTCQB: VSBGF) (CSE: VSBY)(Frankfurt: 5VS) (OTC: VSBGF) (“VSBLTY”) is the world leader inProactive Digital Display™, which transforms retail and publicspaces as well as place-based media networks with SaaS-based audiencemeasurement and security software that uses artificial intelligenceand machine learning. Its proprietary technology effectivelyintegrates with other digital retail solutions, including QR codes andmobile applications. The firm is also recognized for its leadershiprole in the growing Store as a Medium movement that enables brands toreach customers when and where buying decisions are being made whileproducing a new revenue stream for retailers.
In-store retail media networks are foundational to VSBLTY’s “Storeas a Medium” model and include a collection of digital channelsincluding in-store interactive digital displays (strategically placedthroughout the store), integrating loyalty apps, websites, etc.
VSBLTY software enables these networks to deliver brands and retailers“first of its kind” computer driven data analytics about theircustomers.
About Winkel Media (http://Winkel-Media.com)
Winkel Media is an in-store media technology companythat is a joint venture of VSBLTY, its Latin American partnerRetailigent Media and Anheuser-Busch InBev. The technology companydeveloped the first retail DOOH network in Latin America. Winkel hasthe most advanced facial detection technology on the market,integrating machine learning through cameras and digital displays toanonymously determine demographics of customers visiting the store,including age and gender, and how long they viewadvertising. The firm also generates data dashboard reports withcustom KPI’s that deliver unique insights to strengthen thecommercial strategy of brands.
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