VSBY:CC - VSBLTY Expands Mass Audience Venue Measurement Following Successful Deployments at Music Events
(TheNewswire)
Philadelphia, PA - TheNewswire- February 14, 2024 - VSBLTY Groupe TechnologiesCorp. (the “ Company ” or“ VSBLTY ”) (OTC:VSBGF) (CSE:VSBY) (Frankfurt 5VS), a leading SaaS-based computer vision company at theforefront of merging marketing and security technologies, is pleasedto announce the expansion, next month, of its audience measurementprogram following two highly successful deployments at recent musicevents.
The company, known for its innovative computer visionsoftware that enhances camera capabilities, has been instrumental inrevolutionizing retail analytics in-store. Leveraging anonymizedaudience data, VSBLTY has empowered some of the world's biggest andmost renowned brands to gain invaluable insights into consumerbehavior and demographics.
Following the learnings in the past from their RoseBowl deployment, where anonymous data analytics were collected toconfirm attendance counts and viewership of advertising messages,VSBLTY has been working with Winkel Media and two global beveragebrands to extend its audience measurement capabilities. The initialresults were so significant that the parties have decided tocollaborate further to harness the power of real-time data analyticsto understand audience measurement at additional large-scaleevents.
Commenting on the expansion of the program, Jay Hutton,CEO of VSBLTY, expressed his enthusiasm: "We are thrilled by thesuccess of our audience measurement initiatives at music events. Itunderscores the immense potential of our technology in providingactionable insights to our clients. Not only do the results open thedoor for a new, untapped revenue stream , but the commitment toadditional deployments is a testament to the value we bring in helpingbrands understand their audience better and help make smarter,data-driven decisions."
VSBLTY's advanced computer vision technology not onlyprovides accurate audience demographics but also ensures compliancewith privacy regulations by anonymizing the data collected, therebysafeguarding individual privacy rights.
As the demand for real-time audience insights continuesto grow across various industries, VSBLTY remains committed to pushingthe boundaries of innovation to deliver cutting-edge solutions thatempower brands to thrive in an increasingly competitivelandscape.
On Behalf of the Board of VSBLTYGroupe Technologies Corp.
"Jay Hutton”
CEO & Director
Investor Relations
Harbor Access
Jonathan Paterson, 475-477-9401
Jonathan.Paterson@Harbor-Access.com
Graham Farrell, +1-416-842-9003
Graham.Farrell@Harbor - Access.com
CONTACT: Linda Rosanio, 609-472-0877
About VSBLTY ( http://vsblty.net/ )
Headquartered in Philadelphia, VSBLTY (OTCQB: VSBGF)(CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF) (“ VSBLTY ”) is theworld leader in Proactive Digital Display™, which transforms retailand public spaces as well as place-based media networks withSaaS-based audience measurement and security software that usesartificial intelligence and machine learning. Its proprietarytechnology effectively integrates with other digital retail solutions,including QR codes and mobile applications. The firm is alsorecognized for its leadership role in the growing Store as a Mediummovement that enables brands to reach customers when and where buyingdecisions are being made while producing a new revenue stream forretailers.
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