HOG - Was Anyone Buying Harley-Davidson Motorcycles During the Coronavirus Shutdown?
Heading into what should be Harley-Davidson's (NYSE: HOG) prime motorcycle buying season, the bike maker instead confronts an economy where the novel coronavirus pandemic has forced manufacturing to be suspended, the closure of most dealers, and massive unemployment rates.
The first quarter is never one of Harley-Davidson's brightest sales periods as the winter months typically provide a lull to the more frenetic second and third quarters, which typically account for almost two-thirds of total global sales.
Yet with the market for big, expensive motorcycles already in sharp decline, it's likely investors will see an all but dead performance from Harley when it reports earnings on April 28.