PENN - Watch for Yahoo Sportsbook and ESPN Sportsbook as sports betting goes mainstream
There could be a new heavy hitter in the sports betting sector if Apollo Global Management (NYSE:APO) finds a partner for Yahoo Sports. The private equity giant is said to have had preliminary discussions with several sports betting companies, including Australia-based PointsBet Holdings (OTCQX:PBTHF). Sources indicated that the talks are in the early stage and no deal is imminent. Roundhill Investment's Will Hershey noted that Yahoo Sports remains a powerful force to this day with a fantasy football offering among the most popular on the market as indicated by user engagement of over 9 billion minutes annually. "In my view, Apollo is smart to recognize the potential synergies between an entrenched fantasy user base and a regulated online betting platform, as any combined entity would have the ability to immediately reduce traditional advertising spend," reasoned Hershey. The potential entry by Apollo into the sports betting space through the creation of
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Watch for Yahoo Sportsbook and ESPN Sportsbook as sports betting goes mainstream