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REIT investing looks very simple on the surface to new investors. After all, this is real estate and not rocket science. However, in reality, the discipline of picking a good REIT investment from a poor one can be extremely challenging and cause great disparities in investment results.
After years and years of perfecting my approach, I still can't get it perfectly right and continue to make mistakes. From investing in the wrong sector (Class B malls) to using the wrong screening tools, I have done it all over the years.