CM - What Is Aeroplan's True Value?
In the first two parts of this series I examined how Aimia (GAPFF) can position Aeroplan in the reward points market to continue extracting value from the well-known brand.
Clearly they have a lot of options even after the current Air Canada (ACDVF) contract runs out.
What does that actually mean in terms of profit and cashflow? It's time to find out.
Aeroplan's Biggest Asset
There is value in the brand itself and the large customer base that actively uses Aeroplan. This activity has actually grown since the announcement of the Air Canada