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VIAC - What Lies Ahead for the $150B Ad Industry (CMGR ROKU VIAC PINS SNAP TTD)
ViacomCBS Inc - Class B
There’s $150 billion in annual spending that has become homeless. It now wanders around the global economy, aimless, lost, searching for a new home. This $150 billion is the global advertising budget, and it used to know exactly where to go each year: about 33% to cable companies and major networks on TV, roughly 33% […]