CNK - What's next for movies: Morgan Stanley does a cinema sweep

"The movie business is dead, long live the movie business," says Morgan Stanley in a deep new note from a number of its analysts looking at an industry that has "permanently changed" in the wake of a COVID-19 pandemic and a rush of technological and cultural developments. "Since the onset of the pandemic, we have seen film production and theaters shutter and restart," the firm says. "This has coincided with an accelerating strategic pivot towards streaming by major media companies." What have we learned over 19 months of the COVID-19 pandemic about movies and their likely future? The first lesson is that as vaccination rates have increased, so too have moviegoers returned to the theaters that had faced a long stretch of zero revenues. But hybrid or simultaneously online releases, as well as shorter cinema release windows, do appear to cannibalize theatrical receipts, the firm says. Still, studios are looking

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What's next for movies: Morgan Stanley does a cinema sweep