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T - What Universal's 'Trolls' Experiment Really Means For The Future Of Theaters
AT&T Inc.
(Image Credit: Universal)
The shockwaves were instant.
As a result of the COVID-19 crisis, Universal (CMCSA) became the first of the big movie studios to shrink the theatrical window considerably. It also was not the last, as Disney (DIS) and Paramount quickly made plans to do the same. The longer this uncertainty goes on, more may follow... but the question becomes how many and at what price? And then there is the bigger question of whether it will make a difference.
Investors, consider this your primer, as the biggest test thus