HOG - What We Know About Harley-Davidson's New Hardwire Road Map
Five-year plans seem to come every year at Harley-Davidson (NYSE: HOG), if not more often. It recently unveiled its third road map for the future in two years, changing from More Roads to Harley-Davidson to The Rewire to The Hardwire.
At the risk of getting our wires crossed, let's look at what we know of these plans so far and where they can take the motorcycle company tomorrow.
The Pan America adventure touring motorcycle seems to have a key role in Harley-Davidson's future. Image source: Harley-Davidson.