FIT - What You Need to Know About Fitbit
Fitbit (NYSE: FIT) is a household name in the fitness market thanks to its simple but effective exercise-activity trackers. With a roster of products including smart watches and wristband activity trackers, Fitbit's offerings record health metrics including heart rate, distance travelled, and steps walked. Most of Fitbit's activity trackers cost between $100 and $175; the company's most recent tracker, the Fitbit Charge 4, cost $149 upon its release in March.
With Fitbit's looming acquisition by Alphabet (NASDAQ: GOOG), many investors are wondering what makes the company special enough to warrant a purchase by the tech giant. In short, Fitbit is interesting because it's a health-data company disguised as a consumer fitness product company.
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