FTXG - When Will Consumers Cut The In-Store POS Cord?

• For cord-cutters, the shift away from cable TV was more than just a shift away from "cable" or "satellite" - it was a break from a provider with a proprietary piece of hardware that consumers had to install and pay for to access programming.
• Retail's Digital Shifters are in the process of doing the same thing: exercising their desire for control and choice in how they shop, and how they pay for what they buy.
• Connected devices and apps put the power of the POS in the hands of consumers and an opportunity to cut the POS cord, even when they shop in the physical store.

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