HOG - Where Is Harley-Davidson Going With Its New Accelerated Growth Plan?
Harley-Davidson (NYSE: HOG) has big plans, but talk is cheap and investors undoubtedly want to see it actually sell some bikes before building on the grandiose plans it has laid out.
The motorcycle maker recently said it was adding another component to its "More Roads to Harley-Davidson" road map for the future. Along with new products, broader access, and stronger dealers, it is now including "amplify brand" as a means of "enhancing the Harley-Davidson experience to inspire interest in riding, foster moto-culture, and build an even bigger, more passionate community of Harley-Davidson riders."
It's a nice sentiment, but results -- and not flowery language -- are what investors need to see.