NKE - Where Will Nike Stock Be in 5 Years?
2024-07-14 14:17:00 ET
With shares down by almost 17% over the last five years, Nike (NYSE: NKE) has generated absolutely no value for shareholders (inclusive of dividends) at a time when the S&P 500 has roughly doubled.
The company is losing relevance in the fitness apparel industry it once dominated. And the impacts of this decline are showing through on its revenue and earnings. Let's dig deeper to see what the next half-decade could have in store for this once-legendary American shoemaker.
On Nov. 5, 2021, Nike stock reached its all-time high of $172, performing surprisingly well during the COVID-19 pandemic. The health crisis refocused consumers on fitness and comfortable stay-at-home clothing. And increasing rates of online shopping encouraged Nike's management to pivot to a direct-to-consumer (DTC) strategy -- axing out third-party retail partners to sell products straight to consumers.
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Where Will Nike Stock Be in 5 Years?