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home / news releases / FREE - Whole Earth Brands acquires Wholesome Sweeteners


FREE - Whole Earth Brands acquires Wholesome Sweeteners

Whole Earth Brands (FREE) strikes a deal to acquire WSO Investments, which is the holding company for Wholesome Sweeteners Incorporated. Wholesome is described as the U.S. leader in organic, plant-based and fair-trade certified sweeteners, including sugar, honey, agave nectar, allulose and other liquid sweetener products.  Wholesome holds a 76% share in the organic granulated sugar segment of the organic and natural channel and has achieved retail sales growth of approximately 52% over the 52-week period ending November 1, 2020.The initial purchase price for the transaction is $180M in cash. Management expects that this acquisition will be immediately accretive to earnings following the closing."Consumers are demanding more dietary options that enable healthier lifestyles, and Whole Earth Brands’ business strategy is built on meeting those needs through our innovative product pipeline and global distribution network,” says Whole Earth Chairman Irwin Simon. The deal is expected to provide the company access to the large

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Whole Earth Brands acquires Wholesome Sweeteners
Stock Information

Company Name: Whole Earth Brands Inc.
Stock Symbol: FREE
Market: NASDAQ
Website: wholeearthbrands.com

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