FIT - Why Amazon Should Acquire Fitbit
At long last, Amazon.com (NASDAQ: AMZN) has jumped into the wearables market. The e-commerce tech giant has been steadily expanding its first-party hardware portfolio in recent years, focusing primarily on smart-home technology, where it enjoys a strong first-mover advantage. This week, Amazon announced its first wearable devices: Echo Buds, Echo Frames, and Echo Loop. Those products will complement the company's big push to make Alexa ubiquitous, always ready to stream music or tell you the weather no matter where you are.
Almost as important as what Amazon unveiled is what it didn't announce.
Fitbit's Versa 2. Image source: Fitbit.