CRTO - Why Criteo Stock Is Going Up Again Today
Shares of ad-tech company Criteo (NASDAQ: CRTO) are surging for the second day in a row. Yesterday, the company delivered an encouraging earnings report and takeover speculation started to swirl. Today, Wall Street analysts are chiming in with their positive two cents, so the stock keeps climbing. As of 1 p.m. EST, Criteo stock was up 6%, but it had been up almost 15% earlier in the session.
Criteo's revenue has been going backwards for a while now, and some investors feared the company was headed for a slow death due to changes made in internet privacy protocols (specifically with third-party browser cookies) -- something ad-tech companies like Criteo have historically relied on. But the key takeaway from its recently reported fourth quarter is it's successfully navigating these industry changes.
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Why Criteo Stock Is Going Up Again Today