CRTO - Why Criteo Stock Is Rising Today
Shares of advertising-technology company Criteo (NASDAQ: CRTO) are rising today, possibly because of a Susquehanna analyst. Shyam Patil met with management and said the company may be reimagining itself -- and a reimagining would be good, considering the stock is down around 50% over the past five years. As of 11:30 a.m. EST, Criteo stock was up 7%.
According to The Fly, Patil met with Criteo's management and talked about the company's Commerce Media Platform. Essentially, Criteo's technology helps brands advertise their products more natively inside of e-commerce platforms. Retail platforms gain ad revenue, while the brands get better results and insight into their customers. Big retailers like Walmart , Best Buy , and Target already use Criteo's tech.
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Why Criteo Stock Is Rising Today