HOG - Why Harley-Davidson Just Doubled Share Buybacks Raises Dividend
A recent poll of consumers' "emotional connection" to brands -- the Brand Intimacy 2020 Study conducted by market researcher MBLM -- shows that Harley-Davidson's (NYSE: HOG) popularity has dropped from sixth place to 30th place among consumers. But at least Harley is taking steps to remain popular with investors.
Last night after close of trading, America's most famous motorcycle-maker announced that it will increase the size of its quarterly dividend by 1.3%, from $0.375 to $0.38 per share. The new payout works out to $1.52 per year which, when compared to Harley's stock price of $35.80, works out to about a 4.2% annual dividend -- more than twice the average payout among S&P 500 stocks.
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