HOG - Why Harley-Davidson Stock Is Falling Again Today
Shares of Harley-Davidson (NYSE: HOG) opened lower on Friday, a day after analysts expressed concern over lower used-motorcycle prices weighing on sales. At 11:30 a.m. EDT today, the stock was down 7.2%.
The conflict between new bike sales and used bikes has been a pernicious problem for Harley for some time now, though prior to the COVID-19 pandemic it had been easing. Because its motorcycles carry a premium price tag, being able to get a good deal on a motorcycle just a couple of years old will suppress sales further.
Image source: Getty Images.