HOG - Why Harley-Davidson Stock Rose 3.7% Today
Shares of Harley-Davidson (NYSE: HOG) notched another trading gain on Thursday, its fifth up day out of the last six, as it rose almost 4% to close at $23.58 per share.
The motorcycle maker's stock has surged 65% since hitting a low of $14.31 on March 23, and while the market itself has largely made strong gains since then, there is hope that new CEO Jochen Zeitz has the wherewithal to turn around Harley-Davidson's five-year sales decline by focusing more intently on the company's core business.
The LiveWire electric motorcycle from Harley-Davidson. Image source: Harley-Davidson.