NSANF - Why I'm Moving To Neutral From Doubtful On Tesla And Elon Musk
Like many who follow the global automotive business, I have been mesmerized and repelled since Elon Musk assumed active leadership of Tesla (TSLA) in 2008. A test drive in Tesla's roadster, its first product, suggested to me that the company was impressive from an engineering standpoint, while not so in terms of consumer mass marketing.
Even during my moments of deepest skepticism, I've rooted for Musk. From my perspective as a business journalist, his iconoclastic ideas and behaviors promised to stir up automaking and create fodder for plenty of interesting stories and coverage,