BROS - Why I Passed on Dutch Bros Stock and Bought 1 of Its Biggest Competitors Instead
2023-10-24 09:04:19 ET
Dutch Bros (NYSE: BROS) is one of the fastest-growing businesses in the restaurant industry and may be on the radar of many growth stock investors. But it's trying to make a name in a market dominated by just a couple of companies, and it'll be tough to overcome some significant competitive advantages of those bigger businesses.
Dutch Bros stock could pay off in the long run, but I put my money to work in one of its biggest competitors. And that competitor is getting bigger. It plans to add a whopping 18,000 additional stores by the end of the decade.
That scale, along with the strength of its brand and technology, ultimately convinced me to buy shares of this stalwart coffee company instead of the industry up-and-comer.
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Why I Passed on Dutch Bros Stock and Bought 1 of Its Biggest Competitors Instead