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Shares of LiveXLive Media (NASDAQ: LIVX) were soaring 15% in afternoon trading Wednesday after the music streaming platform announced it was launching a number of pay-per-view programs on Facebook 's (NASDAQ: FB) new paid online event feature.
The programs will consist of comedy shows, sports, and podcasts, and will be marketed globally.
Although COVID-19 vaccinations will allow people to resume normal activities soon enough, many venues appear reluctant to hold events that are open to large swaths of the public.