F - Why Rivals' Ramp-Up Spells Trouble for Tesla
A company with an erratic founder, significant direct report turnover that includes key executives, careening cash levels, and questionable strategy would usually trigger investors' alarm bells. Tesla (NASDAQ: TSLA) CEO Elon Musk has adroitly deflected these concerns with bold reiterations of Tesla's future prospects, and his contention that concerning items in annual and quarterly reports are one-offs. But company fundamentals indicate they aren't. Worse, Tesla's cool factor and novelty may be about to run out.
As competition enters the market, Tesla's EVs won't be alone on the road much longer.
Tesla has dominated the US EV market in the 11 years since it created that market. And thus far, Tesla's been the biggest occupant in a largely empty space. That's about to change.