ROKU - Why Roku's Business Could Look Drastically Different in 5 Years
2024-07-13 09:45:00 ET
Roku (NASDAQ: ROKU) has made balancing multiple streaming services much easier over the years. Simply plug one of its streaming sticks into your TV, and you can quickly access content from a wide range of streaming services. Its Roku channel also provides users with loads of free content.
But the company faces a daunting road ahead. There are more smart TVs than before with their own technologies, lessening the need for one of its streaming sticks. And with Walmart in the process of acquiring smart TV maker Vizio , Roku's software could face an uptick in competition in that arena.
All of this means that the business may need to pivot -- drastically.
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Why Roku's Business Could Look Drastically Different in 5 Years